Case Study - Sahara Star - TruKnox Technologies

Sahara Star


Sahara Star, the flagship hotel of Sahara India Pariwar, is one of India’s most desirable destinations. The 5-star deluxe hotel strategically located near Mumbai's domestic airport magnificently blends Indian mysticism and culture, while personifying the country's progressive spirit blending peerless hospitality with ultra-modern technology. Hotel Sahara Star enthrals the world with its magnificence, an architectural phenomenon, a majestic landmark, a destination to be experienced in its entire splendour. The Hotel is a distinct yet contemporary destination which caters to the guest’s requirements with state of the art amenities, services & promotions.


Sahara Star uses TruKnox digital signage solution to inform their guest about flight information at their property and they also uses our services for their touch kiosk facilities at their luxury hotels in Mumbai. Sahara group have increasingly aimed to roll out programs that reach travelers “on the go”, and are developing new ways to cater to the convenience of their customers.

The Challenges
  • The Hotel industry is on a constant lookout to create a differentiating factor for their brand. This can be achieved when they heighten the quality of their services to take the user experience to the next level.
  • To increase guest awareness of property amenities, where guest would be able to quickly find the information and services he requires, there is a need to reduce the gap between hotel staff and customer.
  • To reduce communication gap and create an enhanced hospitality environment where guest would be able to quickly find the information and services.
  • To make guest feel welcome and at the same time independent of supervision by hotel staff, it is essential to allow them to easily navigate through the facility.
  • It is imperative to simultaneously post meeting room schedules, advertisements for the restaurant and lounge facilities, updated news information via CNN, and general messages in a timely and efficient manner.
  • There is always a need to engage customer through information that can interest them, the most universal being about weather, news, and flight information for airport.
  • Increase technology involvement at hotel to make it more cost effective yet centrally controlled.
Key solution
  • Sahara Star, the flagship hotel of Sahara India Pariwar, is poised to be one of.
  • India's most sought-after 5 star hotels near Mumbai domestic airport.
  • Replaced existing rigid and complex software with dynamic and versatile digital solutions
  • Transported video over Cat5 for better resolution.
  • Customized Real time FID SYSTEM for hotel guests.
  • 5 player channels deployed with 46” Screen.
  • Anticipating repeat order of 20 player channel.
Sahara Star
  • Truknox digital solution acts as an effective communication tools that can be used to supplement the traditional form of print communication to connect to th eaudience.
  • Digital signage is an extension of the tech-savey customer of today that uses smart phones, i pad, notebook PC's etc.
  • Digital signages enhance the hotel décor and increases convenience for guests.
  • Digital signages help generate revenue of third party advertisements by displaying promotional videos of brands or retails stores.
  • Boosts employee productivity by eliminating traditional media costs and serves as an engaging means to convey information.
  • Digital signage at hotel rooms helps increase revenue of hotelby information of luxury amenities like spa, restaurants and business centre.
TruKnox Technology in Brief

TruKnox Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. TruKnox is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of TruKnox products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

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