Case Study - Viz Dubai - TruKnox Technologies

Viz Dubai


Viz Media FZ LLC is a leading digital signage provider with its Dubai operations located at the Dubai Media city. Viz Media runs different captive audience networks for different industries and sectors and also provides third party digital signage solutions for various applications. Viz media has a global reach with offices in London and New Delhi and aims to have a strong presence in the Middle East region.


Viz Media has deployed digital signage server and players integrated with high definition displays enabling diversified information and advertisements to be presented through a high-quality public communication platform providing customers with brand new visual experiences. The initiative is initially targeting commercial travellers and is promoting various industries of Dubai and display offers and promotions.

The Challenges
  • The corporate content to be refreshed and changed dynamically and automatically.
  • Intense competition from competitors.
  • High expectations from guests (mainly businessmen) for state of the art IT related services.
  • Required a reporting mechanism as proof of playback is important in advertisement industry.
  • Show real time information such as exchange rates, flight information, weather, horoscope and news.
  • To manage the screens and content centrally from their office in New Delhi, India.
Key solution
  • TruKnox Digital Signage system was installed for this purpose which had its server located in Delhi and screens were installed in many hotels in Dubai.
  • Most of the screens were installed in the hotel room lobby area for direct attention from every customer who comes in the hotel. Different content was designed for different hotels.
  • All players can playback designated content at the right time and the right place through central scheduling from the server. Truknox digital signage server placed in Delhi controls all players in the Dubai and also generates the required reports for all the players.
  • Content displayed includes third party advertisements, corporate images, currencies/exchange rates, flight information, floor plan, hotel guide, updated news, special events or promotions and general information in English and regional languages. All the content including the third party advertisements are developed in the designer part of the TruKnox digital signage system.
Viz Dubai
  • The cost of content design and change has been reduced to zero because all the content and advertisements can be designed in the designer.
  • All the content designed can be changed dynamically on the go without interfering the already playing content.
  • Real-Time Usage Metrics provided by the TruKnox managing software helps generate reports for the advertisements and other content playing as proof of playback.
  • No extra manpower is needed to manage the screens in Dubai. All the managing part can be done centrally sitting in their Delhi office.
TruKnox Technology in Brief

TruKnox Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. TruKnox is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of TruKnox products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

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