Case Study - Panasonic - TruKnox Technologies

About

Since the founding of our company in 1918, we at Panasonic have been providing better living for our customers, always making "people" central to our activities, and thus focusing on "people's lives." Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.

Overview

The Panasonic experience centre installed TruKox digital signage solutions to empower the in-store screen media. The new digital screen network adds a modern touch to the traditional store and conveys important information in a highly effective way. Keep customers informed and entertained and Grab customers' attention with timely special offers to boost sales.

The Challenges

Convey information in a more effective way than printed materials, such as flyers and posters.
Promote the products and services available in the store and respond to the demands of their customers.
To expand its subscribers' base, make its existing and future customers feel comfortable and optimally informed.
Give their experience store a cutting edge look by using visually stunning displays to improve its brand image and promote products and services.

Key solution

TruKnox server software is used to centrally manage players, group them, update content, and schedule playlist of multimedia content.
The media player, is responsible for storing and displaying the multimedia content.
In the system, each or some grouped screens (e.g. divided according to regions spread all across the store) can show multimedia content immediately and simultaneously and all content can be arranged through any kind of local network or the Internet.
All content presenting on the digital screens has been designed by the TruKnox designing team elaborately designed especially for the Panasonic digital signage network according to the ambience of the store.
Content on the screen includes company brief, product knowledge, daily news, commercial videos, promotional information, ticker text (RSS feeds and promotional messages) and various Flash banners.

Benefits

All the content designed can be changed dynamically on the go without interfering the already playing content.
The cost of content design and change has been reduced to zero because all the content can be designed in the designer.
The screens can be managed centrally.

TruKnox Technology in Brief

TruKnox Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. TruKnox is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of TruKnox products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.