Case Study - Movie Time Cinema - TruKnox Technologies

About

MovieTime Cinemas is an India based chain of Multiplexes, the first of which opened in 1998 in Mumbai. It operates multiplexes in Delhi, Mumbai, National Capital Region, Jammu and Karnal. It operates on 35 screens in the country.

Overview

Movie Time Cinema uses TruKnox software to run 2X2 video wall to show upcoming realise, trailer and teasers at two of their multiplex and digital menu board at all their location in Delhi to show food Menu and show timing. It has created a win-win situation for both moviegoers and the cinema owner. Displays in the theatre lobby can promote all current and upcoming movies. Furthermore, theatre managers can sell time on the display to other advertisers to generate more revenue. Installing digital menu boards in snack counter is also one good application for digital signage. Besides just showing a simple price list, it can also present rich, lively promotions to boost sales.

The Challenges

Movietime wants to Facilitate efficient management of the digital screen network.
They want to Improve the quality of multimedia presentation.
They need to Create a modern and stylish atmosphere and enhance customer experience.
They want to increase the revenue by using digital advertising platform.
Display a unique campaign loop consisting of multiple promotions each day during predefined Show timings.

Key solution

The Tru-i Suite platform overcomes the challenges faced by corporate sector by facilitating state-of-the-art digital signage solutions .
Tru-i Suite completely automates the process of updating, running and controlling multiple screens from single point.
AV installation is completed in running offices without alteration of fixture Each screen is powered by a single player device, capable of outputting 5 megapixels of content resolution and even works on wi-fi network.
Enables employees to get in-depth information about the company new joinee and events through eye-catching visuals and interactive content.
Futuristic centralized and flexible solution implementation.

Benefits

Truknox digital signage players offer greater flexibility as compared to using a PC solution.
With TruKnox Digital signage solution, administrators can easily create templates with multiple zones, such as multimedia, Image slideshow, clock, ticker and Flash in one layout.
Customer get full information about the ongoing and upcoming movie with the help of dynamic content played there.
Easy accessibility and editing of the template with latest movie schedule.
Instead of using printed movie posters to promote the current movies, the cinema screens are able to show digital version of movie posters.
Truknox digital signage players can also turn on and off remote screens automatically in accordance with business hours.
The whole digital screen network can be managed easily and largely simplifies daily operation.

TruKnox Technology in Brief

TruKnox Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. TruKnox is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of TruKnox products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.