Case Study - Fluid Digital - TruKnox Technologies

About

Fluid Digital offers a full range of digital services, from development and design to digital marketing.

Overview

Fluid Digital has used the TruKnox digital signage software for setting up India's first and largest LED video screen display on DLF building 10-C in Gurgaon. The company has come up with first project of its kind and completely revamp the outdoor advertising world in India. It is a fusion of video graphics, animation and electronic networking.

The Challenges

Massive 200X22 feet screen size. The screen resolution is very odd with a very large width and a very small height comparatively. This means that the width to height ratio is very large. So the content design and input for the screen also had to be taken care of according to the screen resolution and size.

Key solution

All content presenting on the digital screens has been designed in the TruKnox designing software especially for Fluid Digital LED screen with the resolution of the LED screen.
Content on the screen includes advertisements, company brief, daily news, commercial videos, promotional information, ticker text with promotional messages and various Flash banners.
TruKnox server software is used to centrally manage the advertisements, group them, update them, and schedule playlist of multimedia content and the TruKnox Media Player software is giving the input to the LED screen.
Also with the Managing software's exhaustive reporting mechanism, Fluid Digital does not have to pay to third party companies for proof of play reports. All these reports can be generated in the manager part of the digital signage software itself.

Benefits

All the content designed can be changed dynamically on the go without interfering the already playing content.
The cost of content design and change has been reduced to zero because all the content can be designed in the Designer.
A cost-effective platform to provide a broad-based coverage.
Saves time on changing advertisements, just in a matter of minutes.

TruKnox Technology in Brief

TruKnox Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. TruKnox is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of TruKnox products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.