Case Study - ITC HOTELS - TruKnox Technologies



ITC Forayed into the Hotels business to support the national priority of developing new avenues of foreign exchange earnings and boosting tourism. Beginning with the Sheraton Chola, Chennai in 1975, ITC’s journey in this business has redefined the face of Indian hospitality.


ITC Hotels uses Truknox digital signage software for their touch kiosk to assist their guest in way finding, take a virtual tour of property, promoting their services, nearby places to visit etc. With Travelers adopting technology like smart phones and tablets at such a rapid pace, ITC hotels are moving in tandem with the changing times by including technology in their marketing budgets. ITC Hotels have increasingly aimed to roll out programs that reach travellers “on the go”, and are developing new ways to cater to the convenience of their customers

The Challenges
  • The Hotel industry is on a constant lookout to create a differentiating factor for their brand. This can be achieved when they heighten the quality of their services to take the user experience to the next level.
  • To increase guest awareness of property amenities, where guest would be able to quickly find the information and services he requires, there is a need to reduce the gap between hotel staff and customer.
  • To reduce communication gap and create an enhanced hospitality environment where guest would be able to quickly find the information and services.
  • To make guest feel welcome and at the same time independent of supervision by hotel staff, it is essential to allow them to easily navigate through the facility.
  • It is imperative to simultaneously post meeting room schedules, advertisements for the restaurant and lounge facilities, updated news information via CNN, and general messages in a timely and efficient manner.
  • There is always a need to engage customer through information that can interest them, the most universal being about weather, news, and flight information for airport.
  • Increase technology involvement at hotel to make it more cost effective yet centrally controlled.
Key solution
  • The Tru-i Suite platform overcomes the challenges faced by hotelier by facilitating state-of-the-art digital signage solutions and leverages ROI.
  • Tru-i Suite completely automates the process of updating, running and controlling multiple screens from single point.
  • AV installation is completed in running hotel without alteration of fixture Each screen is powered by a single player device, capable of outputting 5 megapixels of content resolution and even works on wi-fi network.
  • Display hotel event schedules keep guests and staff informed at all times.
  • Enables customers to get in-depth information about the hotels services through eye-catching visuals and interactive text content.
  • Futuristic centralized and flexible solution implementation.
  • Truknox digital solution acts as an effective communication tools that can be used to supplement the traditional form of print communication to connect to th eaudience.
  • Digital signage is an extension of the tech-savey customer of today that uses smart phones, i pad, notebook PC's etc.
  • Digital signages enhance the hotel décor and increases convenience for guests.
  • Digital signages help generate revenue of third party advertisements by displaying promotional videos of brands or retails stores.
  • Boosts employee productivity by eliminating traditional media costs and serves as an engaging means to convey information.
  • Digital signage at hotel rooms helps increase revenue of hotelby information of luxury amenities like spa, restaurants and business centre.
TruKnox Technology in Brief

TruKnox Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. TruKnox is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of TruKnox products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

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