A digital signage has great significance in an era where people are keen to learn more about products and services of various companies or institutions. We all know that content is the King. It means that right content or information can engage or tempt audience in a big way. We also know that technology is queen. Latest technology such as digital signage is being used as an advertising medium to catch the attention of prospective customers and also engage the captive audience in banks, stores, airports etc. In fact, digital signage means different things to different people. It can mean a group of digital screens in a retail bank branch showing genuine information about the bank’s products and services to customers in the lobby or waiting in line; digital signs in a large department store showing real-time marketing promotions, offers and discounts; television screens placed around a university campus with the day’s class schedules; or digital displays at an airport with up-to-date flight schedules. In fact, digital signage applications can vary from industry to industry and it can be as unlimited as your imagination. It can be found everywhere. The digital displays are so important. In the same way, you cannot undermine the importance of the digital signage software. It is the software which powers your digital signage. As a business owner, you can hire the services of Truknox as they have the most advanced software in the form of Tru-I Suite. It can help your digital signage relay your important information in a way that is clear and also highly interactive.