Digital Signage Software | Digital Signage at TruKnox

Understand your digital signage needs for a better growth

Digital signage solutions are said to be the best way to promote brands, products and services, because it offers a lot of benefits that conventional static banners cannot provide. The days of static boards are over and now business owners are using digital signage as it is highly interactive. A digital signage is a huge platform and it can help you increase brand awareness by targeting people who are inside as well as outside their homes, offices and other places. You can use indoor digital signage to target people inside retail stores, airports, clinics, offices and outdoor digital signage to target passerby and people who travel by car and other vehicles.

A digital signage has immense potential and it is often made up of LCD panel displays and media players. The signage solutions will help you to display high-quality images and videos, which are proven to be more effective than static banners. A new business owner should use it to gain benefits. As a new business owner, the first and most important thing that you need to do is to allocate a certain amount for advertising products and services. You also need to set the scale of the advertising campaign that you will be doing, because this will help you to determine the digital signage solutions that your business or organization needs. Another important point to note is that finding the best digital signage solutions for your business is not that hard as well. All you have to do is to find a reliable company that will help you find right digital signage software and also provide support to install and manage your digital solutions.

Use right digital signage software to power your business

There are so many digital signage companies that can meet your digital display needs. It doesn’t matter if you have a small business or a big company, you will get the best digital signage for your business needs. If you search well in the online world, it is for sure, you will get a digital signage company that can provide you with a wide range of Digital Signage Solutions at affordable prices. But buying a digital signage requires a proper understanding of the important elements involved in a digital signage system and their interaction, including not only the specialized hardware and software required for the system itself but the professionals needed to install, operate and manage it.

Those business owners who have bought digital signage know the path to a successful deployment can be either rocky or smooth, depending on how carefully they plan their things. The people watching your digital signage don’t always know what is there under the hood of your network. So make sure you have a qualified IT professional to help you out early on and have them do a survey of power, network connectivity and IT security policies for every location where you will have digital signage up and running. Apart from finding this kind of issues, you should also check the credentials of the company you will be working with. Analyze the digital signage software carefully and see whether it will suit your business type or not. Check their testimonials, client list and also the portfolio. You should be careful as you will be investing a good amount of money on digital signage network.

Bring your customers even closer with digital signage

The business owners all over the world know very well that customer is the king. So, there is need to please or entice the customers with useful information and other offers. All businesses whether it is small or big should make efforts to win the hearts of customers. They should use various promotional tools to reach to the targeted audience. You can use digital signage to showcase your business message or any updates related to your products and services. You can also introduce so many new things or announce offers and discounts. Customers like to hear from you from time to time. They feel happy when you announce discounts or gifts during festivals and other occasions.

Business owners should use digital signage to attract the attention of consumers and lure them to buy your things. But many small businesses feel that digital signage is not for them. The fact is that if you are a grocery store or a family owned pet store, you can use this innovative medium to tell your customers about your products and services. You can use a digital signage to constantly keep updating pricing of your items. If you have any changes in your products, you can share it with your audience. With right digital signage software, you can enhance the quality of your digital display and that will bring your customers even closer.

Take your business to all corners with digital signage

There is nothing worse than being dubbed as a failure by friends and critics. It is a fact that many businesses end up as a failure daily. Many new companies fail to make impression in the market. And even big businesses lack behind in the search engine rankings. And this kind of things happens when you don’t use any kind of advertising tools to promote your products and services. It doesn’t matter if you have quality products; in fact the need of the hours is to highlight your products in front of your target audience. If you are not able to convince your customers, then nobody will care for your products.

Suppose, you are a maker of water filters, what will happen to your product if you don’t advertise it? If you research well, those business owners who have been successful have used various promotional tools to reach to their target audience. There is need to create markets for your offerings. Once you are able to do it, then there is no looking back. If you are a small business owner and want to reach to a large audience, you should use digital signage. Without any doubt, it can help you to reach millions of households in a short period of time. A digital signage is the right medium to showcase your things at various places such as departmental stores, offices, banks, airports etc. But to make the display effective, you need digital signage software. You can shop for the ideal software in the online market. There are so many reliable companies that can provide you digital signage software at affordable rates.

Learn to pick the right digital signage software

Digital signage software means a lot to digital displays in this ever-evolving business world. It has redefined the advertising world and the best thing is that most of the business owners have accepted the idea of digital signage. In today’s economic environment, it is more critical than ever to focus on right software that enhance your customer loyalty base. You should study and research well before selecting the software for your digital displays.

As a business owner, you should be aware of the fact that software is so crucial part of your digital signage solution and it affects the type of content displayed on the screen. It also affects the cost and the reliability of your system. So choose it carefully making sure that it is able to serve your business needs exceedingly well. There are so many reliable digital signage companies that offer a wide range of digital signage software for project needs. If you want to hire them for your business needs, make it a point to see whether the vendor has a proven history of successful scalable deployments. You should search for case studies reviews and press releases of the vendor you are assessing to see if they have solid enough businesses for a fruitful long- term partnership. Undoubtedly, it can be said that a company’s history is oftentimes an objective indication about its products quality and reliability. So there is need to study the company very well before signing a contract.

Signage Content Creator- Grabbing The Attention

Advertising without content doesn’t make any sense. If the customers cannot perceive what you are trying to tell, then it is of no use. Digital signage has become the best way to endorse your products as these are technically advanced and have the power to captivate more audience. As it is an improvised version of the static banners so it can hold the customers for long.

But without the contents, signage is of no importance as they won’t be able to grab attention. Digital signage content creator is software which allows managing the contents in the best and organized way. Earlier in the static banners, one can only add few lines or some images but now with digitalization, one can add dynamic videos which can showcase all the beauty of your products, robust lines to grab the attention of the customers, flash animation to enhance the products and services and colorful background to give whole content a visually striking effect.

The content means a lot as it is the only way to make the customers understand the importance of your products and let them analyze why it is more productive then products of other companies. Signage content creator helps you to get attention from your customers with unique and dynamic contents.

Remote Management can give more from a signage network

Today you can interact with the sign, checking the menu and perhaps going through the weather updates. You might use the sign to make a reservation or even order a bouquet from the florist. It’s the interactivity that is driving the need for ubiquitous connectivity and sound remote management.

Depending on your project, this kind of functionality can be used to change advertisements, upgrade interactive applications and provide customized informational or marketing messages. Remote management can offset the ongoing cost of distributing content and can often be used to troubleshoot problem devices without ever having to resort to an on-site visit. When looking into remote management options for your digital signage or interactive kiosk network, you should check for three things:

1. The remote management system should be able to work with kiosks and signage players behind firewalls and/or using network address translation (NAT). It should not require an externally visible or static IP address or require open ports.

Wow, that was a mouth full of technical jargons. Basically, depending on who you are and what your project is, you might need to deploy your devices into networks that you don’t own or operate. In fact, you might be counting on your host location(s) to provide the broadband connectivity, even though they might not be able to provide what you need. Your remote management software should be able to work with even the most limited and restrictive network setups.

2. The remote management system should be able to transmit content and schedules ahead of time, preferably during specific times of day.

It depends on how much content you want to display and what kinds of files you would be using. Nobody can deny that even transferring a small amount of changes could take some donkey hours. That’s why it’s important to use a remote management system that will let you schedule changes ahead of time. So your units will have a chance to get all the necessary content. Also, if you’re using your host’s network or sharing it with other service providers, it’s useful to have a remote management platform that will also let you specify when you can download files. That way, you can pin point that your ‘a mammoth size’ content file should only get downloaded in the wee hours of the morning, and not during business hours when the network might be needed to process credit card payments.

3. The remote management system should be capable of upgrading the system software and adding features, not just moving content around.

These days, considering the staggering number of critical system updates that MNCs like Microsoft has been supplying for Windows systems, it only makes sense to use a management system that will help keep your systems safe. Also, as new video formats come out or new features are added, being able to download them to the kiosks or players remotely will save you the time and agony of physically deploying new software.

The rapid progress of the digital signage era suggests that there isn’t really any reason to go with a traditional DVD-based system. Take advantage of remote management as a way to reduce operating expenses, offer exciting features to your clients, thereby making you a smart and sensible investor.

Digital Signage: Point of Decision Marketing

Digital Signage is the answer to the on-going Retail question of how best to influence customers during the final stages of their purchase decision.
Reaching consumers in their homes is an increasingly difficult task and advertisers are looking to Digital Signage as a new way to effectively reach potential customers. The power of digital signage comes from the targeting ability, flexibility and cost efficiency. Companies need only compare the cost for a few seconds of television that might reach a small percentage of their customer base far away from the point of purchase, to that of Digital Signage.Running branded advertising within the retail store itself means you will have a much shorter time line from promotion to purchase. This advertising method has been called Point Of Sale (POS) or Point Of Purchase (POP) . While these are not new methods, using Digital Signage is relatively new and gives the ability to deliver timely content that is dynamic enough to catch the attention of your target market in store.

The ability to update advertising instantly from within the store can help move slow moving stock. Target a particular time and area of your store to promote a particular item or sale. This is the power of POS advertising, made faster and more dynamic by digital signage.

Successful retailers are rethinking advertising thanks to a new in-store approach to messaging. It’s called “point-of-decision” marketing, and you can use it improve the shopping experience of your customers. It can increase how long your customers shop and the size of their purchases. It can even motivate them to decrease the time they take deciding to buy.

Point-of-decision marketing gives you an effective tool to restore declining revenue and improve sales of high-margin transactions. Thus making it capable to Recover your ROI in couple of months leaving you with huge margins.

If digital signage is done well, it is proven to deliver a high return on investment. Advertising is an obvious source of revenue, the effective deployment of digital signage will also have a big influence on consumer buying behavior. Digital signage eliminates the overheads that are associated with traditional print media and studies show that the use of digital displays in retail can increase new product sales by as much as 300%.

One should also be very careful will choosing the digital signage solution and ensure that it one of best and latest solution offered to them. Truknox technologies offer one latest and finest digital signage solution for the retail industry.

Truknox (‘truenox’) Technologies, headquartered in New Delhi, India, is an avant-garde business entity committed to the design, development and support t of quality software. The company developed the Tru-i, which is revolutionary product for digital signage and associated communication systems.

Tru-i is digital signage software designed for the (Windows VISTA) platform. Simultaneously being XP compatible andreadyforWindows7,thus safeguarding your investment for the future. Its highly modular and scalable architecture, combined with an intuitive drag and drop Graphic User Interface, makes Tru-i unmatched in ﬂexibility and user-friendliness.

Digital Signage: More than what meets the eyes!

The difference between yesterday and today is ‘Change’. From the breakfast bulletin to the evening emails, we come across various ways by which we make ourselves aware and stay connected.TV, web or mobile phones; today we all are well versed with these common ways of communication but a question still hits our minds-what more can technology offer in the communication domain? Is it mere convenience, cost effectiveness or something more meaningful?

Over the years, the limitation of interactivity, recurring production cost and time consumption tend to be the drawing factors and that’s where digital signage comes to rescue. Simple delivery of information, messages or advertisements to colleagues, students or customers is what digital signage is all about. It’s fast, reliable and cutting edge. Relaying even a ‘PowerPoint’ presentation or a professional digital signage package on LCD screens or simply through video walls defines the digital signage mode of communication.

Not merely PowerPoint presentations

A common misbelief states that all a digital signage player does, is play back office presentations. It’s indeed an incomplete statement. Actually, it’s the new age trendsetting mode of communication at an affordable cost. Whether it’s animated images, weather forecasts or breaking news, the digital platform delivers an intelligent projection which matches all kinds of visual flavours. Truknox technologies, a Delhi based digital signage hub came up with the revolutionary signage software, Tru-i Suite to encompass the above mentioned facets and deliver dynamic presentations for meeting the ever growing digital needs.

Necessity is the mother of invention

Let’s not forget the traditional media options; print, billboards etc. There has been tremendous progress in this environment and the benefits are many. But a trait that still out-smarts the conventional media is dynamism. This need was felt long time back. An Indian player in the digital arena, Truknox Technologies rightly bridged the gap by floating Tru-i suite-a path-breaking signage software. The basic objective wasn’t just to lure the spectator but to offer a bundled package which is full of catchy visuals, informative content and on the move capability to update itself. Whether it’s the on-going offers in a retail store or news that’s making headline; delivering right there and then to the captive audience in the minimum expense of time and money is the key in this market.

What you see is what you get

The huge LCD’s placed around the surroundings of heavy footfall are only effective when they relay impressive capsule. A digital signage novice user needs a hassle free content production, scheduling and execution. All these are possible if one can tap a one-stop solution provider. Not an emerging player but having a stronghold in the digital landscape, Truknox Technologies has been offering expeditious hardware solutions, proprietary software services and turnkey offerings too for optimum output.

The making of a trend-Narrowcasting

A deep stick study was also done by Truknox Technologies to understand the market dynamics. In today’s hyper-competitive market, the audience is getting smarter and choosy day by day and in such a case there needs to be a smart communication which is a step ahead from its viewer base. So the end take out is that the future is all about broad thinking and narrowcasting. This trend is defying the conscious of many and paving its way to super seed the conventional mode of infotainment. Moreover, falling prices of the display technology, future ready hardware fabrication and readily available internet bandwidth are a few assets that strengthen this medium of experience. This observation has also helped Delhi Metro to get digitised and the credit surely goes to Truknox.

On a concluding note, it can be stated affirmatively that benefits from such a channel of communication are diverse and ever growing; certainly which make up as the elements for building a simpler tomorrow.