Digital Signage | Digital Signage at TruKnox

Get your business message with digital signage software

Today, digital signage solutions have become an affordable option for both big and small businesses as economies of scale and cheaper hardware have lowered prices in this ever evolving new industry. It is being used in all types of industries be it retail, entertainment, hospitality, medical, education etc. The importance of digital signage has grown over the years due to the fact that it can be used to target audience with relevant information. Using network connected digital signs; it allows you to get your message or information across effectively, conveniently, distinctively and profitably.

As a business owner, you can use both indoor and outdoor digital signage solutions to meet your business needs. You can use indoor digital signage solutions to target your customers in you office, banks, clinics etc whereas you can use outdoor digital signage solutions to engage passer-by or people travelling in vehicles. Digital signage software enables business owners to display their messages more dynamically and targeted. In today`s media cluttered environment, dynamic images are more appealing and can create more impact than static ones can. The best part is that the content can be changed or updated with the help of a digital signage content creator on a regular basis. And each digital display, connected to the network via media players, can relay different messages. It allows you to tune your message according to the expectations of your audience. You can make your message more relevant and it will help you to communicate with the audience in the most targeted way.

Display your business message productively with digital signage content creator

Today’s world has changed for better. There used to be a time when means of advertising were ordinary and didn’t have much impact on the consumers. Static boards, billboards, pamphlets provided the same information for certain period of time and as they did not have any kind of video, the impact turned out to be dull and less interactive. But now in this technology-driven era, new and evolving technologies for video-based communications are introduced virtually every day. Whether they are for content development, distribution, or display, these innovative technologies are dramatically impacting the way we access and view various information, as consumers as well as in the workplace. Digital signage is a kind of revolution in the advertising world as it is a sound medium through which a business owner can interact and provide information to consumers on a regular basis. Digital signage is a form of electrical display that effectively displays video, graphics, animation, RSS and many more audio visual elements to grab the attention of the consumers or viewers and most importantly, the information displayed will have a direct influence on them. But your digital signage can be effective, if you have a good digital signage creator with you. A digital signage content creator can help in displaying information in a manner that is truly interactive. When you avail the services of a trustworthy company, they will make sure that your ordinary digital display is transformed in a way that it conveys your business message in a productive manner.

Remote Management can give more from a signage network

Today you can interact with the sign, checking the menu and perhaps going through the weather updates. You might use the sign to make a reservation or even order a bouquet from the florist. It’s the interactivity that is driving the need for ubiquitous connectivity and sound remote management.

Depending on your project, this kind of functionality can be used to change advertisements, upgrade interactive applications and provide customized informational or marketing messages. Remote management can offset the ongoing cost of distributing content and can often be used to troubleshoot problem devices without ever having to resort to an on-site visit. When looking into remote management options for your digital signage or interactive kiosk network, you should check for three things:

1. The remote management system should be able to work with kiosks and signage players behind firewalls and/or using network address translation (NAT). It should not require an externally visible or static IP address or require open ports.

Wow, that was a mouth full of technical jargons. Basically, depending on who you are and what your project is, you might need to deploy your devices into networks that you don’t own or operate. In fact, you might be counting on your host location(s) to provide the broadband connectivity, even though they might not be able to provide what you need. Your remote management software should be able to work with even the most limited and restrictive network setups.

2. The remote management system should be able to transmit content and schedules ahead of time, preferably during specific times of day.

It depends on how much content you want to display and what kinds of files you would be using. Nobody can deny that even transferring a small amount of changes could take some donkey hours. That’s why it’s important to use a remote management system that will let you schedule changes ahead of time. So your units will have a chance to get all the necessary content. Also, if you’re using your host’s network or sharing it with other service providers, it’s useful to have a remote management platform that will also let you specify when you can download files. That way, you can pin point that your ‘a mammoth size’ content file should only get downloaded in the wee hours of the morning, and not during business hours when the network might be needed to process credit card payments.

3. The remote management system should be capable of upgrading the system software and adding features, not just moving content around.

These days, considering the staggering number of critical system updates that MNCs like Microsoft has been supplying for Windows systems, it only makes sense to use a management system that will help keep your systems safe. Also, as new video formats come out or new features are added, being able to download them to the kiosks or players remotely will save you the time and agony of physically deploying new software.

The rapid progress of the digital signage era suggests that there isn’t really any reason to go with a traditional DVD-based system. Take advantage of remote management as a way to reduce operating expenses, offer exciting features to your clients, thereby making you a smart and sensible investor.

Digital Signage: Point of Decision Marketing

Digital Signage is the answer to the on-going Retail question of how best to influence customers during the final stages of their purchase decision.
Reaching consumers in their homes is an increasingly difficult task and advertisers are looking to Digital Signage as a new way to effectively reach potential customers. The power of digital signage comes from the targeting ability, flexibility and cost efficiency. Companies need only compare the cost for a few seconds of television that might reach a small percentage of their customer base far away from the point of purchase, to that of Digital Signage.Running branded advertising within the retail store itself means you will have a much shorter time line from promotion to purchase. This advertising method has been called Point Of Sale (POS) or Point Of Purchase (POP) . While these are not new methods, using Digital Signage is relatively new and gives the ability to deliver timely content that is dynamic enough to catch the attention of your target market in store.

The ability to update advertising instantly from within the store can help move slow moving stock. Target a particular time and area of your store to promote a particular item or sale. This is the power of POS advertising, made faster and more dynamic by digital signage.

Successful retailers are rethinking advertising thanks to a new in-store approach to messaging. It’s called “point-of-decision” marketing, and you can use it improve the shopping experience of your customers. It can increase how long your customers shop and the size of their purchases. It can even motivate them to decrease the time they take deciding to buy.

Point-of-decision marketing gives you an effective tool to restore declining revenue and improve sales of high-margin transactions. Thus making it capable to Recover your ROI in couple of months leaving you with huge margins.

If digital signage is done well, it is proven to deliver a high return on investment. Advertising is an obvious source of revenue, the effective deployment of digital signage will also have a big influence on consumer buying behavior. Digital signage eliminates the overheads that are associated with traditional print media and studies show that the use of digital displays in retail can increase new product sales by as much as 300%.

One should also be very careful will choosing the digital signage solution and ensure that it one of best and latest solution offered to them. Truknox technologies offer one latest and finest digital signage solution for the retail industry.

Truknox (‘truenox’) Technologies, headquartered in New Delhi, India, is an avant-garde business entity committed to the design, development and support t of quality software. The company developed the Tru-i, which is revolutionary product for digital signage and associated communication systems.

Tru-i is digital signage software designed for the (Windows VISTA) platform. Simultaneously being XP compatible andreadyforWindows7,thus safeguarding your investment for the future. Its highly modular and scalable architecture, combined with an intuitive drag and drop Graphic User Interface, makes Tru-i unmatched in ﬂexibility and user-friendliness.

Playing digital is the new age game. Here’s how.

Long before large-format LCDs and screens made their appearance in living rooms, they were being installed in commercial venues, including sports stadiums and arenas, transportation centres, large retail malls and stores, casinos, and hotels.

Some of the screens delivered entertainment, much as any television does, but especially more recently, many were used as digital signs that deliver information such as menus, game scores, event information, and transportation schedules.

Today it almost seems odd to go to a public venue of any size and not see large, signage screen that delivers important information and advertising. Around the globe there are stadiums for teams like Milwaukee Brewers, Philadelphia Phillies, Denver Broncos, and others, and even horse racing venues including the Hawthorne Racecourse in Illinois, sport multiple digital signs that offer event coverage, scores, standings and information supporting concessionaire businesses.

Either providing up-to-the-minute content or networking dozens or even hundreds of screens together, sports stadiums are now veritable digital signage jungles. There is such a multitude of uses for screen media in this environ. Right from scoreboard information, providing up-to-the-minute details of play and ensuring latecomers to keep a track of the big match or game.

The story doesn’t end here. When it comes to even the basic-ticketing information displaying the prices and timetables for upcoming events or third party advertising to generate extra revenue for the sport’s clubs who provide large audiences for advertisers that can target everything from merchandise to fast-food offers.

While following the trail of screen media usage, the challenge that prevails in many sports stadiums and arenas is that often cold, draughty, and sometimes exposed to the elements, these screens used need to be protected.

Many sports stadiums are now looking to LCD enclosures for this very protection. These are ideal as the sports stadiums can source whatever screens and networking systems they require and can be confident that they will fit inside the LCD enclosure. The new age digital screens have more to offer, not just wooing our present but the future as well.

Digital Signage: More than what meets the eyes!

The difference between yesterday and today is ‘Change’. From the breakfast bulletin to the evening emails, we come across various ways by which we make ourselves aware and stay connected.TV, web or mobile phones; today we all are well versed with these common ways of communication but a question still hits our minds-what more can technology offer in the communication domain? Is it mere convenience, cost effectiveness or something more meaningful?

Over the years, the limitation of interactivity, recurring production cost and time consumption tend to be the drawing factors and that’s where digital signage comes to rescue. Simple delivery of information, messages or advertisements to colleagues, students or customers is what digital signage is all about. It’s fast, reliable and cutting edge. Relaying even a ‘PowerPoint’ presentation or a professional digital signage package on LCD screens or simply through video walls defines the digital signage mode of communication.

Not merely PowerPoint presentations

A common misbelief states that all a digital signage player does, is play back office presentations. It’s indeed an incomplete statement. Actually, it’s the new age trendsetting mode of communication at an affordable cost. Whether it’s animated images, weather forecasts or breaking news, the digital platform delivers an intelligent projection which matches all kinds of visual flavours. Truknox technologies, a Delhi based digital signage hub came up with the revolutionary signage software, Tru-i Suite to encompass the above mentioned facets and deliver dynamic presentations for meeting the ever growing digital needs.

Necessity is the mother of invention

Let’s not forget the traditional media options; print, billboards etc. There has been tremendous progress in this environment and the benefits are many. But a trait that still out-smarts the conventional media is dynamism. This need was felt long time back. An Indian player in the digital arena, Truknox Technologies rightly bridged the gap by floating Tru-i suite-a path-breaking signage software. The basic objective wasn’t just to lure the spectator but to offer a bundled package which is full of catchy visuals, informative content and on the move capability to update itself. Whether it’s the on-going offers in a retail store or news that’s making headline; delivering right there and then to the captive audience in the minimum expense of time and money is the key in this market.

What you see is what you get

The huge LCD’s placed around the surroundings of heavy footfall are only effective when they relay impressive capsule. A digital signage novice user needs a hassle free content production, scheduling and execution. All these are possible if one can tap a one-stop solution provider. Not an emerging player but having a stronghold in the digital landscape, Truknox Technologies has been offering expeditious hardware solutions, proprietary software services and turnkey offerings too for optimum output.

The making of a trend-Narrowcasting

A deep stick study was also done by Truknox Technologies to understand the market dynamics. In today’s hyper-competitive market, the audience is getting smarter and choosy day by day and in such a case there needs to be a smart communication which is a step ahead from its viewer base. So the end take out is that the future is all about broad thinking and narrowcasting. This trend is defying the conscious of many and paving its way to super seed the conventional mode of infotainment. Moreover, falling prices of the display technology, future ready hardware fabrication and readily available internet bandwidth are a few assets that strengthen this medium of experience. This observation has also helped Delhi Metro to get digitised and the credit surely goes to Truknox.

On a concluding note, it can be stated affirmatively that benefits from such a channel of communication are diverse and ever growing; certainly which make up as the elements for building a simpler tomorrow.