Digital Signage at TruKnox | Technology. Your Way

Our Engage your captive audience with digital signage content creator

Today, the customer is more educated and he wants to keep himself informed all the time about products and services he is interested in. He wants access to genuine information related to the company’s policy and also about any new launches in the market. He wants to know about offers or discounts. Business owners have realized the importance of content in keeping the customers interested and engaged. The aim should be to motivate the prospective buyers with attractive business messages as well as real information. The key factor is to keep changing the content so every time a potential customer watches he is looking at the product or information from a different perspective which will catch his attention. With interactive digital signage content, this is easy to do. If the work has been assigned to domain experts and professionals they will have acquainted themselves of all factors and also statistics and will develop and deploy content which keeps on changing depending on customer responses. In the ongoing race, it is ultimately the customer who is the king and he also has the edge since he is gaining access to more knowledge and information without having to make special efforts to go out and get it. With the help of digital signage content creator, content with different styles can be created and it is quite easy. It can be remotely uploaded to display points through the internet. If it is the business or firm or individual himself who is managing the content, in a way he is better enabled since he will have years of experience and knowledge of his products or services and also how to present them in an appropriate manner.

Digital Signage Software: Digital Signage Software: Deliver your business message to audience

A digital signage has great significance in an era where people are keen to learn more about products and services of various companies or institutions. We all know that content is the King. It means that right content or information can engage or tempt audience in a big way. We also know that technology is queen. Latest technology such as digital signage is being used as an advertising medium to catch the attention of prospective customers and also engage the captive audience in banks, stores, airports etc. In fact, digital signage means different things to different people. It can mean a group of digital screens in a retail bank branch showing genuine information about the bank’s products and services to customers in the lobby or waiting in line; digital signs in a large department store showing real-time marketing promotions, offers and discounts; television screens placed around a university campus with the day’s class schedules; or digital displays at an airport with up-to-date flight schedules. In fact, digital signage applications can vary from industry to industry and it can be as unlimited as your imagination. It can be found everywhere. The digital displays are so important. In the same way, you cannot undermine the importance of the digital signage software. It is the software which powers your digital signage. As a business owner, you can hire the services of Truknox as they have the most advanced software in the form of Tru-I Suite. It can help your digital signage relay your important information in a way that is clear and also highly interactive.

Bring your customers even closer with digital signage

The business owners all over the world know very well that customer is the king. So, there is need to please or entice the customers with useful information and other offers. All businesses whether it is small or big should make efforts to win the hearts of customers. They should use various promotional tools to reach to the targeted audience. You can use digital signage to showcase your business message or any updates related to your products and services. You can also introduce so many new things or announce offers and discounts. Customers like to hear from you from time to time. They feel happy when you announce discounts or gifts during festivals and other occasions.

Business owners should use digital signage to attract the attention of consumers and lure them to buy your things. But many small businesses feel that digital signage is not for them. The fact is that if you are a grocery store or a family owned pet store, you can use this innovative medium to tell your customers about your products and services. You can use a digital signage to constantly keep updating pricing of your items. If you have any changes in your products, you can share it with your audience. With right digital signage software, you can enhance the quality of your digital display and that will bring your customers even closer.

Take your business to all corners with digital signage

There is nothing worse than being dubbed as a failure by friends and critics. It is a fact that many businesses end up as a failure daily. Many new companies fail to make impression in the market. And even big businesses lack behind in the search engine rankings. And this kind of things happens when you don’t use any kind of advertising tools to promote your products and services. It doesn’t matter if you have quality products; in fact the need of the hours is to highlight your products in front of your target audience. If you are not able to convince your customers, then nobody will care for your products.

Suppose, you are a maker of water filters, what will happen to your product if you don’t advertise it? If you research well, those business owners who have been successful have used various promotional tools to reach to their target audience. There is need to create markets for your offerings. Once you are able to do it, then there is no looking back. If you are a small business owner and want to reach to a large audience, you should use digital signage. Without any doubt, it can help you to reach millions of households in a short period of time. A digital signage is the right medium to showcase your things at various places such as departmental stores, offices, banks, airports etc. But to make the display effective, you need digital signage software. You can shop for the ideal software in the online market. There are so many reliable companies that can provide you digital signage software at affordable rates.

Learn to pick the right digital signage software

Digital signage software means a lot to digital displays in this ever-evolving business world. It has redefined the advertising world and the best thing is that most of the business owners have accepted the idea of digital signage. In today’s economic environment, it is more critical than ever to focus on right software that enhance your customer loyalty base. You should study and research well before selecting the software for your digital displays.

As a business owner, you should be aware of the fact that software is so crucial part of your digital signage solution and it affects the type of content displayed on the screen. It also affects the cost and the reliability of your system. So choose it carefully making sure that it is able to serve your business needs exceedingly well. There are so many reliable digital signage companies that offer a wide range of digital signage software for project needs. If you want to hire them for your business needs, make it a point to see whether the vendor has a proven history of successful scalable deployments. You should search for case studies reviews and press releases of the vendor you are assessing to see if they have solid enough businesses for a fruitful long- term partnership. Undoubtedly, it can be said that a company’s history is oftentimes an objective indication about its products quality and reliability. So there is need to study the company very well before signing a contract.

Signage Content Creator- Grabbing The Attention

Advertising without content doesn’t make any sense. If the customers cannot perceive what you are trying to tell, then it is of no use. Digital signage has become the best way to endorse your products as these are technically advanced and have the power to captivate more audience. As it is an improvised version of the static banners so it can hold the customers for long.

But without the contents, signage is of no importance as they won’t be able to grab attention. Digital signage content creator is software which allows managing the contents in the best and organized way. Earlier in the static banners, one can only add few lines or some images but now with digitalization, one can add dynamic videos which can showcase all the beauty of your products, robust lines to grab the attention of the customers, flash animation to enhance the products and services and colorful background to give whole content a visually striking effect.

The content means a lot as it is the only way to make the customers understand the importance of your products and let them analyze why it is more productive then products of other companies. Signage content creator helps you to get attention from your customers with unique and dynamic contents.

Remote Management can give more from a signage network

Today you can interact with the sign, checking the menu and perhaps going through the weather updates. You might use the sign to make a reservation or even order a bouquet from the florist. It’s the interactivity that is driving the need for ubiquitous connectivity and sound remote management.

Depending on your project, this kind of functionality can be used to change advertisements, upgrade interactive applications and provide customized informational or marketing messages. Remote management can offset the ongoing cost of distributing content and can often be used to troubleshoot problem devices without ever having to resort to an on-site visit. When looking into remote management options for your digital signage or interactive kiosk network, you should check for three things:

1. The remote management system should be able to work with kiosks and signage players behind firewalls and/or using network address translation (NAT). It should not require an externally visible or static IP address or require open ports.

Wow, that was a mouth full of technical jargons. Basically, depending on who you are and what your project is, you might need to deploy your devices into networks that you don’t own or operate. In fact, you might be counting on your host location(s) to provide the broadband connectivity, even though they might not be able to provide what you need. Your remote management software should be able to work with even the most limited and restrictive network setups.

2. The remote management system should be able to transmit content and schedules ahead of time, preferably during specific times of day.

It depends on how much content you want to display and what kinds of files you would be using. Nobody can deny that even transferring a small amount of changes could take some donkey hours. That’s why it’s important to use a remote management system that will let you schedule changes ahead of time. So your units will have a chance to get all the necessary content. Also, if you’re using your host’s network or sharing it with other service providers, it’s useful to have a remote management platform that will also let you specify when you can download files. That way, you can pin point that your ‘a mammoth size’ content file should only get downloaded in the wee hours of the morning, and not during business hours when the network might be needed to process credit card payments.

3. The remote management system should be capable of upgrading the system software and adding features, not just moving content around.

These days, considering the staggering number of critical system updates that MNCs like Microsoft has been supplying for Windows systems, it only makes sense to use a management system that will help keep your systems safe. Also, as new video formats come out or new features are added, being able to download them to the kiosks or players remotely will save you the time and agony of physically deploying new software.

The rapid progress of the digital signage era suggests that there isn’t really any reason to go with a traditional DVD-based system. Take advantage of remote management as a way to reduce operating expenses, offer exciting features to your clients, thereby making you a smart and sensible investor.

Digital signage and sustainable success!

The marketing arena worldwide has witnessed dramatic transformation over the past few years. The recent years have seen decline in traditional print advertisements - newspapers and static outdoor billboards, but commensurately rising interest in new interactive marketing strategies, including digital signage. Given its ability to use vibrant, media rich content to rope in the right audiences, digital signage represents a powerful medium for advertising, information display and entertainment.

The market is further driven by the evolution of hybrid digital signage systems wherein digital signs are augmented with the interactivity of digital kiosks. The amplification of marketing impact possible through this medium provides a high return on investment (ROI) business case for these systems.

Against a backdrop of a digitalized world, the digital platform of marketing makes for an effective medium to target elusive consumers, especially the younger generation. With several advantages like higher viewer recall and retention of digitally displayed messages, stacked in its favour, digital signage systems are sure to witness sturdy gains in the upcoming years.

Despite the market advantages enjoyed by digital signage advertising technologies, the global digital signage systems market witnessed sizeable dip in growth momentum during the years 2008 and 2009, as direct fallout of narrow creativity levels in a weak economy and credit shortages for funding new and risky ventures during the period. For instance, new investments in digital signage infrastructure came under direct pressure as a result of preferences among advertisers for existing and already accessible infrastructure. Moreover, financing for big digital signage projects experienced relatively tougher funding options, as venture capitalist preference during this period was particularly skewed towards established technologies with faster exit options.

Everybody knows that falling costs associated with purchasing, installing and maintaining digital signage systems in sync with technology development and market penetration, will help bolster the market and that’s what everybody experienced in the post recession period. Low hardware costs and declining software development costs have made systems, such as, media players and display units like LCDs cheaper and affordable.

Major application areas in these regions include public notices and real-time weather forecasts among others. Opportunities for advertising are on the rise in developing Asian countries like India, China and Singapore largely due to the growing base of urban population and a resultant wider audience base of corporate workers, commuters and shoppers.

Developing countries in Asia, Latin America and Middle East are forecast to drive future gains in the market. The retail boom in Asia brought upon by strong economic growth, rising consumerism, rising standards of living, increase in disposable incomes, and changing lifestyles that rival western counterparts, all provide a strong platform for growth.

Industrialization will remain a key factor, indirectly driving growth in the marketplace. Development of transportation networks, public infrastructure and new construction of commercial buildings will create certainly a commendable demand for digital signage in the near future.

Digital Signage: Point of Decision Marketing

Digital Signage is the answer to the on-going Retail question of how best to influence customers during the final stages of their purchase decision.
Reaching consumers in their homes is an increasingly difficult task and advertisers are looking to Digital Signage as a new way to effectively reach potential customers. The power of digital signage comes from the targeting ability, flexibility and cost efficiency. Companies need only compare the cost for a few seconds of television that might reach a small percentage of their customer base far away from the point of purchase, to that of Digital Signage.Running branded advertising within the retail store itself means you will have a much shorter time line from promotion to purchase. This advertising method has been called Point Of Sale (POS) or Point Of Purchase (POP) . While these are not new methods, using Digital Signage is relatively new and gives the ability to deliver timely content that is dynamic enough to catch the attention of your target market in store.

The ability to update advertising instantly from within the store can help move slow moving stock. Target a particular time and area of your store to promote a particular item or sale. This is the power of POS advertising, made faster and more dynamic by digital signage.

Successful retailers are rethinking advertising thanks to a new in-store approach to messaging. It’s called “point-of-decision” marketing, and you can use it improve the shopping experience of your customers. It can increase how long your customers shop and the size of their purchases. It can even motivate them to decrease the time they take deciding to buy.

Point-of-decision marketing gives you an effective tool to restore declining revenue and improve sales of high-margin transactions. Thus making it capable to Recover your ROI in couple of months leaving you with huge margins.

If digital signage is done well, it is proven to deliver a high return on investment. Advertising is an obvious source of revenue, the effective deployment of digital signage will also have a big influence on consumer buying behavior. Digital signage eliminates the overheads that are associated with traditional print media and studies show that the use of digital displays in retail can increase new product sales by as much as 300%.

One should also be very careful will choosing the digital signage solution and ensure that it one of best and latest solution offered to them. Truknox technologies offer one latest and finest digital signage solution for the retail industry.

Truknox (‘truenox’) Technologies, headquartered in New Delhi, India, is an avant-garde business entity committed to the design, development and support t of quality software. The company developed the Tru-i, which is revolutionary product for digital signage and associated communication systems.

Tru-i is digital signage software designed for the (Windows VISTA) platform. Simultaneously being XP compatible andreadyforWindows7,thus safeguarding your investment for the future. Its highly modular and scalable architecture, combined with an intuitive drag and drop Graphic User Interface, makes Tru-i unmatched in ﬂexibility and user-friendliness.

Playing digital is the new age game. Here’s how.

Long before large-format LCDs and screens made their appearance in living rooms, they were being installed in commercial venues, including sports stadiums and arenas, transportation centres, large retail malls and stores, casinos, and hotels.

Some of the screens delivered entertainment, much as any television does, but especially more recently, many were used as digital signs that deliver information such as menus, game scores, event information, and transportation schedules.

Today it almost seems odd to go to a public venue of any size and not see large, signage screen that delivers important information and advertising. Around the globe there are stadiums for teams like Milwaukee Brewers, Philadelphia Phillies, Denver Broncos, and others, and even horse racing venues including the Hawthorne Racecourse in Illinois, sport multiple digital signs that offer event coverage, scores, standings and information supporting concessionaire businesses.

Either providing up-to-the-minute content or networking dozens or even hundreds of screens together, sports stadiums are now veritable digital signage jungles. There is such a multitude of uses for screen media in this environ. Right from scoreboard information, providing up-to-the-minute details of play and ensuring latecomers to keep a track of the big match or game.

The story doesn’t end here. When it comes to even the basic-ticketing information displaying the prices and timetables for upcoming events or third party advertising to generate extra revenue for the sport’s clubs who provide large audiences for advertisers that can target everything from merchandise to fast-food offers.

While following the trail of screen media usage, the challenge that prevails in many sports stadiums and arenas is that often cold, draughty, and sometimes exposed to the elements, these screens used need to be protected.

Many sports stadiums are now looking to LCD enclosures for this very protection. These are ideal as the sports stadiums can source whatever screens and networking systems they require and can be confident that they will fit inside the LCD enclosure. The new age digital screens have more to offer, not just wooing our present but the future as well.