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Digital Signage Glossary
Glossary

• Playback Logs

These are the track/reports of all the data played on a digital signage network. read more

• OOH (Out of home advertising)

A kind of advertising which reaches its target viewers when they are out of home means ‘on the go’ read more

• DOOH (Digital out of home advertising)

It is the digital facet of OOH advertising. With the revolution of LCD, LED technology read more

• ROI (Return on investment)

It is a measure of the efficiency/profitability of a particular investment in a business venture. read more

• FTP

File transfer protocol is a standard protocol for file transfer from one location to another over the web read more