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Digital Signage Glossary
Glossary

• Alternative Out-of-Home Advertising

A segment reported advertising expenditures that includes spending on digital read more

• Digital signage system

A chain of electronic displays (LCD, LED, plasma etc.) connected over a network; local or global, to deliver information relevant to a particular audience. read more

• Digital signage software

A software tool to create, manage & execute the multimedia content over the network of displays in a digital signage system. read more

• Narrowcasting

Transmission of multimedia content targeted at specific audience by the means of electronic media like radio, TV or web at places like airports, restaurants and malls etc. read more

• Touch screen

An electronic visual display panel lit by LED or LCD cells, used to show multimedia presentation/content by the sense of touch read more

• LCD (Liquid Crystal Display)

A flat electronic display, that use light modulation properties of liquid crystals. LCD�s are used in computer monitors, TV etc. read more