• Alternative Out-of-Home Advertising
A segment reported advertising expenditures that includes spending on digital
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A chain of electronic displays (LCD, LED, plasma etc.) connected over a network; local or global, to deliver information relevant to a particular audience.
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A software tool to create, manage & execute the multimedia content over the network of displays in a digital signage system.
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Transmission of multimedia content targeted at specific audience by the means of electronic media like radio, TV or web at places like airports, restaurants and malls etc.
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An electronic visual display panel lit by LED or LCD cells, used to show multimedia presentation/content by the sense of touch
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• LCD (Liquid Crystal Display)
A flat electronic display, that use light modulation properties of liquid crystals. LCD�s are used in computer monitors, TV etc.
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