Digital Signage Case Study
Case Study

Movietime gets a digital makeover

Counting more than 35 screens nationwide, Movietime theatres have redefined the meaning of entertainment and delivered great movie moments. Their state-of-the art sight and sound, plenty elbow room, expansive game room along with wireless internet access make it a delightful experience for the customers. Not to forget the full-service bar & restaurant, The Macho Pacho pizza, toasted ravioli, specialty coffees, wine and more.


Despite offering quality entertainment, Movietime suffered the lack of customer coherence. The client desired to tap our services for an active resolution. We apprehended that, there was a need to educate their customers and develop a room for interaction. The problem was identified by us and hence taken care of.


Understanding the issue, we came up with the suitable amendments. We aided Movietime with an efficient digital signage solution. Maintaining the right approach, the key areas of problem were observed and categorized. Our modules were deployed at two ends; first, an informative digital signage outside the box office which displayed information on "now showing, coming soon, trailers" and other relevant ad-promotions. The second key area of deployment was the food joint, with the digital signage giving the necessary details about the edibles.


The customer participation at Movietime became richer. The satisfactory behaviour of the same was noticeable. Complacency at client's end was achieved, which entails our credibility in this domain.