In today's hypercompetitive market, retailers are using new technologies like digital signage to stay ahead of the race. In the retail environment; a visitor’s delight after an encounter with the large LCD’s can be converted to faster ROI (return on investment). Digital signage in the retail industry has many facades; the most common form is the inside-mall signage, designed to showcase product information like new arrivals, offers, clearance sales and last but not the least location of the store.

• Eye catching displays help grab customers attention and influence their purchasing decision right at the point of purchase.
• Apart from being a valuable source of real time information, digital signage also offers the ability to change promotions immediately for various products.
• Interactive digital signage screens can be placed in the retail stores to garner customer response for some promotional offers where customers are encouraged to provide feedback.
• Retailers can also sell advertising space to their suppliers.